The consumer products division of Al-Bahar Group operates a robust retail network that extends to all corners of Kuwait with physical stores and warehouse distribution and service centers that support daily operations. Investing in industry-leading retail technology, Omnichannel operations and the training of relevant staff members, Al Bahar has set its goals quite clear to; not only consolidate, but to begin its journey to retail dominance in the Kuwaiti market
Launched in 1937, Al-Bahar Food and Consumer Products Company (BCPC) was one of the first commercial entities in Kuwait, and is today one of the most trusted consumer product companies.
BCPC partners with Unilever to distribute a wide range of consumer products including food, oral care, personal care and home care products, and tea brands. These products are distributed across all market segments including power retailers, co-operative societies, and traditional trade networks.
To maintain efficiency, we have deployed industry standard delivery, tracking, and analytics systems. Our field management is aided by process management tools to closely track and monitor daily movement of goods across the national network. With decades of operational experience, our market reach spans all segments of enterprise. This network assures optimal coverage across modern retail, specialty groceries, cooperative societies, and food service outlets.
We have brought Kuwait closer to the world’s best and most demanded home, family, and food products since the 1940s. We are the exclusive distributors of Unilever products since then, and have continued to add world-class consumer products to our portfolio that enhances any household.
Today, we’re the largest supplier of consumer goods in the country. The brands we represent are available in every supermarket and cooperative in Kuwait.
The DTC channel supplements our distribution operations to serve the B2B segment, food services supply, as well as large household requirements. Among the services we offer are a central delivery hub with same day priority delivery featuring brands from our distribution portfolio. In addition, our channel is social commerce enabled, which keeps us on the pulse of customer needs.
We boast a skilled channel sales force that is dedicated to ensuring excellence in execution when it comes to merchandising, inventory availability and sell out at point of purchase. We are fully committed to upskilling our field sales team to ensure brand growth objectives and shelf share are realized at the retail level as well. Currently, EGTC distributes the following brands in Kuwait:
Our role as an end-to-end supply chain provider is to ensure quality transportation and storage of our partner’s specialty items that require precise temperatures in our temperature-controlled warehouses. Our logistics technology allows us to handle partner products safely and efficiently.
Brands rely on a cold supply chain, and that is where Burris Logistics and our logistics technology work in tandem.
Our logistics technology simplifies and increases the accuracy of our cold chain operations. It can adapt to the extremely hot summers in Kuwait to ensure safe handling and distribution of specialty products we manage.
The logistics behind our supply chain distribution also provide our partners with visibility and control; they utilize this complete transparency to hold us accountable for execution with expertise, reliability, and efficiency.
We strive to pair our solutions with our partner’s needs, allowing them to focus on growing their business. Our extensive range of services includes refrigerated truck transportation, temperature-controlled warehousing, distribution centers in strategic locations, IT support, real-time product monitoring, direct-to-consumer fulfillment, freight brokerage, redistribution, and more to support specific needs.
We also offer speed-to-shelf capabilities, as well as omni-channel and multi-channel distribution.
We inspire our customers daily to live better through innovative brands and products in skin care, hair care, dental care and personal care.
Our strong and diverse distribution channels in both retail and wholesale trade have allowed our suppliers to flourish while allowing Al-Bahar Group to be a reliable and trustworthy business partner.
Our expertise has allowed us to become a market leader and lead our brands to experience significant market share.
Al-Bahar Food and Consumer Products Company (BCPC) also counts lifestyle and hygiene necessities among the range of products it distributes all across Kuwait.